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Best customers : demographics of consumer demand
7th ed..

New Strategist Publications, Inc. c2010

Available at St. Ambrose University Library  First Floor Reference  (REF HC79.C6 B47 2008 2010 )()

  • Title:
    Best customers : demographics of consumer demand
  • Author: New Strategist Publications, Inc.
  • Subjects: Consumers -- United States -- Statistics; Consumer behavior -- United States -- Statistics; g Human behavior; Consumer profiling; Market surveys
  • Description: Alcoholic beverages -- Apparel -- Computers -- Education -- Entertainment -- Financial products and services -- Furnishings and equipment -- Gifts for people in other households -- Groceries -- Health care -- Household services -- Housekeeping supplies -- Personal care -- Reading material -- Restaurants and carry-outs -- Shelter -- Telephone -- Tobacco products -- Transportation -- Travel -- Utilities -- About the consumer expenditure survey -- Percent reporting expenditure and amount spent, average quarter 2008 -- Spending by product and service ranked by amount spent, 2008 -- Household spending trends, 2000-2008.
    Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
  • Edition: 7th ed..
  • Publisher: Ithaca, N.Y. : New Strategist Publications
  • Creation Date: c2010
  • Format: xiii, 773 p. : ill. ; 27 cm..
  • Language: English
  • Identifier: ISBN9781935114871 (hdbk.);ISBN1935114875;ISBN9781935114888 (pbk.);ISBN1935114883;ISBN1935114549;ISBN9781935114543
  • Source: 01SAUNI ALMA
  • Alma MMS ID: 991000345269702845
  • Notes: Includes index.

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